A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess.
The survey, dubbed the Metaverse Mindset: Consumer Shopping Insights, measured the interest in brands creating immersive virtual stores on their own web sites and “metaverse” platforms.
Obsess is an experiential ecommerce platform that serves those brands. The study measured consumers’ perceptions of and demand for virtual shopping experiences in the metaverse, a market opportunity that Bloomberg Intelligence estimates will reach nearly $800 billion by 2024.
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