Lifeboat Foundation

Coca-Cola is ditching flesh and blood creatives in favour of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.

Mariano Bosaz, Coca-Cola’s global senior digital director, is spearheading the move as part of wider efforts to push the bounds of technology to see what they are capable of.

In an interview with Adweek at Mobile World Congress in Barcelona Bosaz said: “Content creation is something that we have been doing for a very long time—we brief creative agencies and then they come up with stories that they audio visualize and then we have 30 seconds or maybe longer. In content, what I want to start experimenting with is automated narratives.”

Continue reading “Coca-Cola chooses AI over brains to generate latest adverts” »

This post is inspired by ongoing developments in space and by the ideas of Rachel Armstrong, a “black sky thinker” and the main author of “Star Ark: A Living, Self-Sustaining Spaceship,” a really awesome 2017 book.

https://www.linkedin.com/pulse/perspectives-ai-calisa-cole-1…TICLE_POST

Calisa Cole writes about law abiding Waymo and how it affected her commute. Interesting dynamic regarding speeding in traffic and self driving cars operating within the posted limits.

Every year-and-a-half or so, a bunch of hardcore space engineers meet in Tennessee to figure out how to get humanity to the stars.

The woolly mammoth has been extinct for more than 4000 years. Now scientists are talking about bringing it back with the help of a powerful gene-editing technique called CRISPR-Cas9.

But CRISPR’s promise extends far beyond the possibility to resurrect extinct animals. It may also have the potential to boost crop yields and create alternatives fuel sources, protect us from insect-borne scourges like malaria and Zika, and even cure cancer.

NEW YORK (AP) — Tiny tubes and filaments in some Canadian rock appear to be the oldest known fossils, giving new support to some ideas about how life began, a new study says.

The features are mineralized remains of what appear to be bacteria that lived some 3.77 billion to 4.28 billion years ago, the scientists said. That would surpass the 3.7 billion years assigned to some other rock features found in Greenland, which were proposed to be fossils last August.

Such early-life findings are not as clear-cut as, say, digging up a dinosaur bone. The key question is always whether the rock features were really produced by living things. The new study hasn’t convinced everybody.

Continue reading “Tiny tubes in Canadian rock may be oldest known fossils” »

By David Ewalt

REUTERS TOP 25

Continue reading “The World’s Most Innovative Research Institutions” »

SAN FRANCISCO A company now owned by Uber last year quietly bought a small firm specializing in sensor technology used in autonomous vehicles, giving the ride services company a patent in the technology and possibly a defense against a trade secrets theft lawsuit filed against it by rival Alphabet Inc.

The chief executive of little-known Tyto Lidar LLC said in a May 2016 post on LinkedIn that the company had been sold, at the same time as he and three other executives joined Otto, according to their profiles on the online business network. Official U.S. patent data shows Otto acquired Tyto technology at the same time.

Otto, a self-driving truck startup founded by former Alphabet employees, was bought by Uber in August.

Continue reading “Uber’s self-driving unit quietly bought firm with tech at heart of Alphabet lawsuit” »

El mexicano Julián Ríos inventó un brasier que es capaz de recolectar información a través de sensores y con inteligencia artificial arrojar un diagnóstico más preciso y no riesgoso.