More and more people are investing their time and energy into longevity — it’s not just living longer, but living happier, healthier and staying productive well past what has been considered “old age.” McKinsey reports that up to 60 percent of consumers across health and wellness markets say that healthy aging is a “top” or “very important” priority. The movement has created a boost in the health and wellness businesses, and to get an overview of the longevity supplements space, we spoke with Dr. Luke Winegard, the Chief Operating Officer at Longevity Method.

Entrepreneur: What is driving the current boom in the longevity supplement market? Dr. Luke Winegard: Growing consumer demand for health and wellness products is creating explosive growth in the longevity supplement market. Scientific advancements and increasing health consciousness are driving this trend, with consumers now focused on “healthspan” — not just how long they live, but how well they live. The pursuit of longevity has moved from being a niche interest of visionaries to becoming mainstream in 2025.

What does “healthspan” mean and why is it important? Healthspan refers to the period of life spent in good health, free from chronic diseases and disabilities. Today’s consumers are concerned not just about adding years to their lives, but making those years healthy, productive, and vital. This represents a cultural shift toward proactive self-optimization where maintaining energy, cognitive sharpness, and resilience is just as important as achieving physical goals.