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Search Engine Strategies of the Brain: Why Some Words May Be More Memorable Than Others

Thousands of words, big and small, are crammed inside our memory banks just waiting to be swiftly withdrawn and strung into sentences. In a recent study of epilepsy patients and healthy volunteers, National Institutes of Health researchers found that our brains may withdraw some common words, like “pig,” “tank,” and “door,” much more often than others, including “cat,” “street,” and “stair.” By combining memory tests, brain wave recordings, and surveys of billions of words published in books, news articles and internet encyclopedia pages, the researchers not only showed how our brains may recall words but also memories of our past experiences.

“We found that some words are much more memorable than others. Our results support the idea that our memories are wired into neural networks and that our brains search for these memories, just the way search engines track down information on the internet,” said Weizhen (Zane) Xie, Ph.D., a cognitive psychologist and post-doctoral fellow at the NIH’s National Institute of Neurological Disorders and Stroke (NINDS), who led the study published in Nature Human Behaviour. “We hope that these results can be used as a roadmap to evaluate the health of a person’s memory and brain.”

Dr. Xie and his colleagues first spotted these words when they re-analyzed the results of memory tests taken by 30 epilepsy patients who were part of a clinical trial led by Kareem Zaghloul, M.D., Ph.D., a neurosurgeon and senior investigator at NINDS. Dr. Zaghloul’s team tries to help patients whose seizures cannot be controlled by drugs, otherwise known as intractable epilepsy. During the observation period, patients spend several days at the NIH’s Clinical Center with surgically implanted electrodes designed to detect changes in brain activity.

SpaceX nails second Falcon nosecone recovery in one month

SpaceX has successfully recovered two pairs of Falcon 9 payload fairings (nosecones) – one twice-flown – in one month after twin ships GO Ms. Tree and GO Ms. Chief returned to port on July 2nd.

Around 45 minutes after Falcon 9 B1060 lifted off for the first time with the US military’s third upgraded GPS III satellite in tow and around 40 minutes after the rocket’s payload fairing deployed, both fairing halves gently splashed down in the Atlantic Ocean just a few miles apart. Lacking their main recovery nets in an odd configuration, Ms. Tree and Ms. Chief both fished one half out of the ocean with smaller secondary nets before placing the fairings on their decks for technicians to secure them.

A little more than two weeks prior, both ships were in the midst of recovering the Starlink-8 mission’s twice-flown fairings from the ocean, safely returning them – intact – to shore for the first time since SpaceX began fairing reuse. As SpaceX itself noted at the tail end of its GPS III SV03 webcast, the intact recovery of the mission’s fairing halves all but guarantees that they’ll be reused in the near future.

India TikTok Ban Threatens China’s Rise as Global Tech Power

India’s unprecedented decision to ban 59 of China’s largest apps is a warning to the country’s tech giants, who for years thrived behind a government-imposed Great Firewall that kept out many of America’s best-known internet names. If India finds a way to carry out that threat, it may present a model for other countries from Europe to Southeast Asia that seek to curtail the pervasiveness of apps like ByteDance Ltd.’s TikTok while safeguarding their citizens’ valuable data.


China over the past decade built an alternate online reality where Google and Facebook barely exist. Now its own tech corporations, from Alibaba Group Holding Ltd. to Tencent Holdings Ltd., are getting a taste of what a shutout feels like.

How Chinese tech giants are disrupting insurance industry with pooled funds

However, the situation has been improving as Chinese tech giants including e-commerce company Alibaba, search engine Baidu, on-demand delivery company Meituan Dianping, ride-hailing operator Didi Chuxing and smartphone maker Xiaomi now offer more affordable health care plans via mutual aid platforms, which operate as a collective claim-sharing mechanism.


China’s online mutual aid platforms are disrupting old school insurance companies by leveraging big data and internet finance technologies to offer low cost medical coverage.

Scientists Have Demonstrated Quantum Entanglement on a Tiny Satellite Orbiting Earth

In the strange field of quantum physics, quantum entanglement – what Einstein called “spooky action at a distance” – stands out as one of the most intriguing phenomena. And now scientists just managed to successfully demonstrate it again, this time onboard a CubeSat satellite orbiting Earth.

Quantum entanglement is where two particles become inextricably linked across a distance, so that one serves as an indicator of the other in a certain aspect. That unbreakable link might one day form the basis of a super-fast, super-secure quantum internet.

While a quantum internet is still some way off, if we want to make it work, it’s going to require something other than optical fibres.

Why an integrated analytics platform is the right choice

The lifecycle starts when data is collected or ingested from any source. With the advent of 5G, this includes ever more data that’s streamed and generated in real-time.


Companies realize that in order to grow, connect products and services, or protect their business, they need to become data-driven. In selecting the tools to realize these goals, organizations effectively have two choices: a self-selected combination of analytics tools and applications or a unified platform that handles all. In this blog we will discuss the challenges of the former choice that will provide justification for the latter. Let’s take a step back and ask: what do organizations need in terms of analytics to realize their data-driven goals? What is needed to combat customer churn, provide a predictive maintenance service or identify fraud as it happens? One thing is clear: it is not one single analytical capability. Implementing innovative and differentiating business use cases is not simply selecting the perfect data warehouse solution and calling it good. Today’s solutions require more than a better individually functional tool. Going from data to insight to action demands a complete range of capabilities that spans the data life cycle from the edge to AI.

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