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Using Artificial Intelligence To Make Beer Better

Rob McInerney, the founder & CEO of Intelligent Layer and co-founder of IntelligentX Brewing Company, explains the use of artificial intelligence in improving everyday products.

“We wanted to see if in the future the most effective brands are the ones that talk to their customers not to make better advertising but to share ideas. We thought that they’d use artificial intelligence to help real people and brands talk to each other and we wanted to prove this in an industry which people have very strong views on and that which we had a pretty significant interest in as well… Beer… So we created intelligent X the world’s first beer brewed by artificial intelligence.”

How to Survive the Great Tech Panic of 2017

Of course, every generation regards its reckoning with new technology as a turning point for the species. But what’s important to realize, whether our blip in history is truly pivotal or just another moment of five-alarm normalcy, is this: The choices people make in the face of anxiety always determine whether the world they leave behind looks more utopian than dystopian.


Every generation regards its reckoning with new technology as a turning point for the species. You just have to learn to stop worrying and love the future.