Archive for the ‘business’ category: Page 9

Feb 21, 2024

Selling with Personality: Leveraging Human Characteristics in Product Design

Posted by in categories: business, robotics/AI

If electronics tried selling themselves by speaking to you, would you have a greater urge to buy them? This is what a recent study published in Decision Support Systems hopes to address as a research duo investigated how artificial intelligence (AI) could be used as a productive marketing and retail tool for selling their products. This study holds the potential to help researchers, businesses, and consumers better understand how AI can be sold using anthromorphism (possessing human attributes).

“Companies have long used cartoon-like characters to sell products. We are familiar with the ‘M&M spokescandies’, for example,” said Dr. Alan Dennis, who is a Professor of Information Systems in the Kelley School of Business at Indiana University and co-author on the study. “But adding human features to a product can be a powerful way to influence consumers’ perceptions and decision making, because it can trigger anthromorphism.”

For the study, the researchers enlisted approximately 50 undergraduate students and asked them to pretend they were new master’s degree students who needed a new television, camera, or laptop for their studies. Using an eBay-style auction website, the students then bid on the products after watching a two-minute video exhibiting a speaker with human attributes which described the product. The goal of the study was to ascertain how much the students were willing to bid on the products with the video compared to products without, all while using an Emotiv EPOC EEG headset to gather data on their brain activity.

Feb 20, 2024

Cactus ransomware claim to steal 1.5TB of Schneider Electric data

Posted by in categories: business, cybercrime/malcode, robotics/AI, sustainability

The Cactus ransomware gang claims they stole 1.5TB of data from Schneider Electric after breaching the company’s network last month.

25MB of allegedly stolen were also leaked on the operation’s dark web leak site today as proof of the threat actor’s claims, together with snapshots showing several American citizens’ passports and non-disclosure agreement document scans.

As BleepingComputer first reported, the ransomware group gained access to the energy management and automation giant’s Sustainability Business division on January 17th.

Feb 19, 2024

Over 28,500 Exchange servers vulnerable to actively exploited bug

Posted by in category: business

Up to 97,000 Microsoft Exchange servers may be vulnerable to a critical severity privilege escalation flaw tracked as CVE-2024–21410 that hackers are actively exploiting.

Microsoft addressed the issue on February 13, when it had already been leveraged as a zero-day. Currently, 28,500 servers have been identified as being vulnerable.

Exchange Server is widely used in business environments to facilitate communication and collaboration among users, providing email, calendar, contact management, and task management services.

Feb 19, 2024

The Biggest AI Trends In The Next 10 Years

Posted by in categories: business, internet, robotics/AI

Although I like to write about future predictions for the world of technology and business, I’m usually focused on what’s coming up in the next five years.

But it’s also worth taking a longer view. I believe that in 10 years’ time, the AI that’s a part of everyday life will be as far evolved from today’s AI as today’s internet is from the internet of the early days.

In his excellent book The Coming Wave, Mustafa Suleyman notes that every wave of technology-driven change – from the combustion engine to the internet – has revolutionized society in a shorter time span than the previous wave. So, I don’t think we’ll have to wait 30 or even 20 years until AI is utterly engrained in all aspects of life.

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Feb 17, 2024

20 Emerging Technologies That Will Change The World

Posted by in categories: augmented reality, bioengineering, biotech/medical, blockchains, business, genetics, internet, nanotechnology, quantum physics, robotics/AI, transhumanism

This video explores 20 emerging technologies and their future. Watch this next video about the 10 stages of AI: • The 10 Stages of Artificial Intelligence.
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Feb 17, 2024

Infleqtion Unveils Quantum Roadmap for Quantum Sensing, Software and Computing Products

Posted by in categories: business, computing, engineering, particle physics, quantum physics

Infleqtion is unique amongst quantum companies due its participation in so many different segments of the quantum computing industry including quantum components, quantum computers, quantum software, and quantum sensors. This strategy of a broad product portfolio provides both advantages and disadvantages for a company. The potential advantages include achieving synergy between different product areas with the neutral atom, atomic prism, photonic, software, and other technologies they have developed over the years. It also brings some diversity in the revenue streams because some products will provide early revenue while others might take a few years of development before they can make a revenue contribution. The potential disadvantages could include execution risks if the engineering resources are spread too thin. Also, there may be different sets of customers and sales channels for the different product lines which can increase the complexities of managing a sales force, calling on customers, and generating new business.

Nonetheless, Infleqtion has made some interesting announcements in the past few months. In 2023 alone, the Quantum Computing Report by GQI ran 17 different stories that included Infleqtion. This week they hosted a webinar to discuss their product roadmaps for sensors, software, and computing. The highlight of the webinar was the announcement of their quantum computing roadmap. In this article, we will cover their plans for quantum computing, but first we will start with the progress they talked about in quantum sensors and quantum software and then discuss quantum computing afterwards.

Infleqtion’s discussion of sensor products included ones named Tiqker, Sqywire, and eXaqt. Tiqker is a small form factor ultra-accurate clock intended for use in navigation, data centers, and communication networks. The company asserts that this clock is 100X more accurate than cesium beam atomic clocks and 100,000X more accurate than a crystal oscillator. In navigation applications it can be used in GPS-denied environments and in communication networks it can help increase bandwidth and reduce latencies due to the more precise clocking of the data signals. The company mentioned that they are partnering with a large company for use of Tiqker in data center applications and that Tiqker is now available for pre-order. Sqywire is an ultra-sensitive radio frequency (RF) receiver that senses RF signals with Rydberg state atom-based sensing. It can be used installed of a classical antenna and provides high sensitivity, lower power, and ultra-wide bandwidth in a form factor.

Feb 16, 2024

Lockheed Martin ramping up small satellite production

Posted by in categories: business, military, satellites

WASHINGTON — Lockheed Martin is experiencing a growth spurt in an unexpected corner of its business: small satellites. While traditionally known for its expertise in GPS and giant geostationary (GEO) satellites, the company has quietly built a backlog of 100 smallsats on order from Department of Defense and intelligence customers.

“This is probably a different picture than many of you may have in our minds” about what the company does, Johnathon Caldwell, head of Lockheed Martin’s military space business, told a military conference Feb. 14.

Speaking at the Air & Space Forces Association’s Warfare Conference in Aurora, Colorado, Caldwell said a greater focus on small satellites began with the company’s pursuit of Space Development Agency contracts. SDA is building a proliferated mesh network of satellites in low Earth orbit for the Defense Department, and unlike traditional cost-plus defense programs, the agency demands fixed-price bids from satellite manufacturers.

Feb 14, 2024

Jesse Watters: There is a threat so terrifying they can’t tell us what it is?

Posted by in categories: business, habitats

Jesse Watters discusses the very vague alleged threat to Americans that lawmakers are keeping under wraps on ‘Jesse Watters Primetime.’

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Feb 14, 2024

100 Years Ago, IBM Was Born

Posted by in categories: business, computing

Happy birthday, IBM! You’re 100 years old! Or are you?

It’s true that the businesses that formed IBM began in the late 1800s. But it’s also true that a birth occurred in February 1924, with the renaming of the Computing-Tabulating-Recording Co. as the International Business Machines Corp. And a hundred years after that event, it serves as an important reminder that the world of computing and IT that IBM played a pivotal role in building has a longer history than we are likely to think. “Data processing” was coined over a century ago, while “office appliance” was in use in the 1880s. From the 19th century, through the 20th, and into the 21st, IBM was there, making HP, Microsoft, and Apple appear more like children or grandchildren of the IT world; Facebook, Google, and Twitter/X more like great-grandchildren. So let’s take a moment to contemplate the origins of an iconic corporation.

Feb 14, 2024

TikTok’s AI-powered Creative Assistant is now available directly in Adobe Express

Posted by in category: business

Adobe and TikTok announced today that TikTok’s AI-powered Creative Assistant is now available directly within Adobe Express. The two companies say the integration will help businesses and creators make and market content more effectively. Creative Assistant is available now in English as an add-on in Adobe Express for both free and Premium users.

The Creative Assistant add-on in Adobe Express aims to reduce the time and effort required when working across different platforms when creating content. With Adobe Express, creators have access to templates, Adobe Stock video clips, audio, stickers and an Adobe Express TikTok video creator. With the new Creative Assistant add-on, creators will get access to TikTok insights about trending hashtags and AI-powered tools all within Adobe Express. The Assistant can also brainstorm creative ideas or even write out video scripts.

The integration also allows businesses and creators to schedule and publish content directly to TikTok, without having to leave Adobe Express.

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