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Archive for the ‘augmented reality’ category: Page 8

Feb 2, 2022

Report: Microsoft HoloLens 3 is dead as its mixed-reality vision implodes

Posted by in categories: augmented reality, virtual reality

A report by Business Insider says Microsoft has scrapped plans for its own HoloLens 3 and has instead partnered with Samsung—but that no one really knows what’s going on.


Microsoft has reportedly scrapped its third-generation HoloLens, leaving the company’s “metaverse” plans in disarray.

According to a report from Business Insider, Microsoft killed off the HoloLens 3 in 2021, shifting to a planned device with Samsung instead. The problem? According to the publication, the company’s mixed-reality/augmented reality/virtual-reality division isn’t sure what it plans to do. That’s resulted in employees leaving for Meta and other companies instead.

Continue reading “Report: Microsoft HoloLens 3 is dead as its mixed-reality vision implodes” »

Feb 2, 2022

Nike Brings Virtual Nikeland/Roblox Experience to NYC Store

Posted by in category: augmented reality

Nike translates its virtual world experience to augmented reality features in Nike’s NYC store.

Feb 2, 2022

Ethereum-based AR metaverse ecosystem adopts Polygon to address scaling

Posted by in categories: augmented reality, cryptocurrencies, transportation

Peter Nesswhy is he so eager for Biden’s approval? Doesn’t he have parents?

Eric KlienAdmin.

Peter Ness Biden keeps saying that GM is the U.S. leader in EVs and this ticks off Elon. In fact, the old GM plant in California that Tesla bought for a big $42 million produced more cars than any other U.S. factory last year. (All EVs, of course.)

Continue reading “Ethereum-based AR metaverse ecosystem adopts Polygon to address scaling” »

Jan 28, 2022

Mixed Reality and AI for Safer Surgeries

Posted by in categories: augmented reality, biotech/medical, robotics/AI

Surgeries require a lot of planning, practice, and precision. Doctors cannot afford to get distracted or lose focus when operating on a person. The use of AI in surgery aims to support doctors and supply them with the necessary information and surgical tools without disturbing them at any point.

Mixed reality makes it possible to use technology to assist doctors during surgeries and minimize risks.

Paul Milgram and Fumio Kishino first introduced the term mixed reality in 1994 in their paper titled A Taxonomy of Mixed Reality Visual Displays. MR combines computer vision, cloud computing, graphical processing, etc., to blend the physical and virtual worlds. Many companies have been developing MR applications that can be used in various industries.

Jan 24, 2022

Meta says its new AI supercomputer will be the world’s fastest

Posted by in categories: augmented reality, robotics/AI, supercomputing

Has the first phase of a new AI. Once the AI Research SuperCluster (RSC) is fully built out later this year, the company believes it will be the fastest AI supercomputer on the planet, capable of “performing at nearly 5 exaflops of mixed precision compute.”

The company says RSC will help researchers develop better AI models that can learn from trillions of examples. Among other things, the models will be able to build better augmented reality tools and “seamlessly analyze text, images and video together,” according to Meta. Much of this work is in service of its vision for the metaverse, in which it says AI-powered apps and products will have a key role.

“We hope RSC will help us build entirely new AI systems that can, for example, power real-time voice translations to large groups of people, each speaking a different language, so they can seamlessly collaborate on a research project or play an AR game together,” technical program manager Kevin Lee and software engineer Shubho Sengupta wrote.

Jan 24, 2022

The Metaverse Set Off A Battle Between Tech Giants Google, Apple, Microsoft And Meta To Build Virtual And Augmented Reality Headsets

Posted by in categories: augmented reality, computing, mobile phones

Google’s AR headsets, internally codenamed Project Iris, are expected to be released in 2024. Its device uses “outward-facing cameras to blend computer graphics with a video feed of the real world, creating a more immersive, mixed reality experience than existing AR glasses.” The hardware is “powered by a custom Google processor, like its newest Google Pixel smartphone, and runs on Android, though recent job listings indicate that a unique OS is in the works.”

Google Glass, the prior foray into AR, didn’t gain widespread consumer interest or adoption. The Verge says that the work on the project began to pick up speed recently. As of now, there isn’t a “clearly defined go-to-market strategy.” According to the Verge, Google is keeping the project secret, requiring “special keycard access” and “non-disclosure agreements.”

Facebook said it would hire around 10,000 workers around the world to build Meta and related products. A search on LinkedIn’s job board for “metaverse” shows thousands of listings. For people looking for fast-growing opportunities, you may want to look at pivoting into virtual and augmented reality and related opportunities in the metaverse.

Continue reading “The Metaverse Set Off A Battle Between Tech Giants Google, Apple, Microsoft And Meta To Build Virtual And Augmented Reality Headsets” »

Jan 24, 2022

The Metaverse Is Money and Crypto Is King—Why You’ll Be on a Blockchain When You’re Virtual-World Hopping

Posted by in categories: augmented reality, blockchains, business, economics

Major brands are also getting into the NFT mix, including Dolce & Gabbana, Coca-Cola, Adidas, and Nike. In the future, when you buy a physical world item from a company, you might also gain ownership of a linked NFT in the metaverse.

For example, when you buy that coveted name-brand outfit to wear to the real-world dance club, you might also become the owner of the crypto version of the outfit that your avatar can wear to the virtual Ariana Grande concert. And just as you could sell the physical outfit secondhand, you could also sell the NFT version for someone else’s avatar to wear.

Continue reading “The Metaverse Is Money and Crypto Is King—Why You’ll Be on a Blockchain When You’re Virtual-World Hopping” »

Jan 21, 2022

HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Posted by in categories: augmented reality, engineering

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

Before joining Microsoft in 2015, Kress worked as principal optical architect behind Google Glass, the company’s smartglasses that found marked success in the enterprise sector after a rocky reception by consumers in 2013.

At Microsoft, Kress continued his work—principally focused on micro-optics, wafer scale optics, holography and nanophotonics—as partner optical architect on the HoloLens team, overseeing the release of both HoloLens and HoloLens 2.

Jan 11, 2022

Prager Metis sets up first CPA firm in metaverse

Posted by in categories: augmented reality, blockchains, business, space, virtual reality

Prager Metis has become the first CPA firm to open up a metaverse headquarters. The firm, which in real life is based in New York, is setting up shop in Decentraland, a 3D virtual world, as part of a joint venture with Banquet LLC, a metaverse studio.

The firm purchased the piece of virtual real estate on Dec. 28, a three-story digital structure. On the first floor is an open floor plan that doubles as a gallery space for nonfungible tokens from Prager Metis clients along with a large entertainment area. The second floor will provide more of a working space with meeting rooms and conference capabilities. The third floor will serve as a rooftop space where Prager Metis intends to host events and even live entertainment.

The metaverse has been attracting attention ever since Facebook’s parent company announced a name change last October to Meta to highlight its interest in developing technology for virtual reality and augmented reality. More businesses have followed suit in setting up shop in the metaverse. Prager Metis isn’t the first firm to dip its toes in the waters: PricewaterhouseCoopers’ Hong Kong firm announced last month that it had bought virtual land on another metaverse platform, the Sandbox, but Prager Metis is going further by setting up an actual headquarters in Decentraland. It plans to focus on advisory services for clients and potentially for other accounting firms as well. The firm already has clients who have entered the rapidly growing market for nonfungible tokens, or NFTs, which use blockchain technology to create collectibles and artwork that people bid on to buy and trade.

Jan 11, 2022

Diminished reality flips the script on AR

Posted by in categories: augmented reality, computing, mobile phones

Fittingbox’s Frame Removal uses diminished reality to help people pick out new eyeglasses — but the tech’s potential extends far beyond the bridge of your nose.


French company Fittingbox has just unveiled an app that uses a technology called “diminished reality” — the opposite of augmented reality (AR).

Continue reading “Diminished reality flips the script on AR” »

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