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Archive for the ‘augmented reality’ category: Page 61

Mar 25, 2016

Movie review: Virtual reality blurs the line in ‘Creative Control’

Posted by in categories: augmented reality, entertainment, virtual reality

There are some kernels of brilliance scattered amid the dead spaces of “Creative Control,” a microbudgeted techno-drama.

In a near-future Brooklyn, marketing consultant David (played by Benjamin Dickinson, the film’s director and co-writer) is assigned to create an ad campaign for Augmenta, a new form of augmented-reality glasses that will add a high-tech layer to the viewer’s reality. After deciding to give a pair to a hip artist — in this case, the musician/comedian Reggie Watts, here wittily sending up his own image — David starts noodling with a pair himself.

While he ignores his flighty yoga-instructor girlfriend, Juliette (Nora Zehetner), David starts to create a sexy avatar based on Sophie (Alexia Rasmussen), the fashion-designer girlfriend of his best friend, Wim (Dan Gill), a philandering photographer. David and Sophie start crushing on each other, but it’s nothing to the sparks David feels with her simulated version.

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Mar 21, 2016

A glimpse of the future through an augmented reality headset

Posted by in categories: augmented reality, futurism

Awesome. Still, not sure masses would like such a large thing on their head. We’ll see how Occulus does. When it’s as small as any pair of glasses or shades it’ll take off I think.


What if technology could connect us more deeply with our surroundings instead of distracting us from the real world? With the Meta 2, an augmented reality headset that makes it possible for users to see, grab and move holograms just like physical objects, Meron Gribetz hopes to extend our senses through a more natural machine. Join Gribetz as he takes the TED stage to demonstrate the reality-shifting Meta 2 for the first time. (Featuring Q&A with TED Curator Chris Anderson)

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Mar 16, 2016

Seeing the Light

Posted by in categories: augmented reality, security, virtual reality

Augmented and Virtual Reality are two areas that tech companies and IT shops can make huge impacts in multiple areas. Enterprise Apps and Services such as with ERP & CRM solutions, Content & Media Management, BI, Security, Testing, Training, etc. List just goes on and on. For Consumers it is everything from theme parks, to movies, to home theaters & streaming TV/ Videos, etc. The real question who will get there 1st on the enterprise apps & services piece as well as who has the most to offer in all areas?

Another concept to think about is how can VR be leveraged in security screening and identity management more as well as leveraged more in electronic currency and transactions in the near future.


Growing numbers of manufacturing professionals in the automotive space are embracing augmented-reality technology, leveraging powerful new tools to optimize efficiency and minimize mistakes.

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Mar 16, 2016

Virtual Reality And Payment Wearables Tee Off At The Arnold Palmer Invitational Presented By MasterCard

Posted by in categories: augmented reality, virtual reality, wearables

MasterCard is bringing the future of commerce to life with virtual and augmented reality commerce experiences and payment enabled wearables at the.
Arnold Palmer Invitational Presented by MasterCard (API) in Orlando, FL. Soon, golf fans may be able to shop for Graeme McDowell’s equipment and G-Mac apparel, while teeing off with him on a virtual fairway. Or, while out on the course, golfers might simply tap their golf glove at the point-of-sale to buy refreshments from the beverage cart—no wallet required.

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Mar 16, 2016

This powerful headset can switch between virtual and augmented reality on the fly — you need to see it in action

Posted by in categories: augmented reality, computing, mobile phones

You may have never heard of AMD, but you’ve almost certainly used products powered by the company’s technologies.

AMD, or Advanced Micro Devices, is one of the biggest chipmakers in the world. The 46-year-old California company makes computer chips and all the related tech needed to power applications on PCs, smartphones, tablets, and more.

On Monday, AMD surprised everyone with its newest initiative: The Sulon Q, built out of a partnership with Ontario-based Sulon Technologies.

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Mar 11, 2016

We Just Moved One Step Closer to Holographic Long-Distance Conversations

Posted by in category: augmented reality

Microsoft Research reveals more details about a telepresence technology they are developing that could fundamentally improve communication today.

In this day and age, it almost comes as no surprise when new technology emerges that’s poised to change how people live and work. Take, for instance, Microsoft Research’s Room2Room project.

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Mar 9, 2016

Here’s Magic Leap’s Covert Vision for Its Augmented Reality Headsets

Posted by in categories: augmented reality, virtual reality

You may have heard of Magic Leap, future purveyors of “cinematic reality” (augmented reality) headsets. This is a company without a single commercial product, and yet it’s worth $4.5 billion. Many are invigorated by the company’s potential, but a tour of its most recent, 160,000-word, 350-page patent application — especially with current events in mind — could suggest other, less exciting applications for the emerging technology.

No one really knows what to expect from the company: by design, it’s mysterious. (Out of silence comes allure.) We’ve seen two videos, we’ve investigated its job postings, and we know that wealthy organizations love throwing money its way. But we do have access to Magic Leap’s patent applications, and it published its most recent one in late January.

People are excited about VR and AR. With reason, too: the demos, previews, and new releases we get to watch are striking. The games we imagine playing in the future are enthralling. The mere idea of a virtual or augmented world, either distinct from or mixed with the actual (boring, depressing, what-have-you) world, is enough to invigorate all of our wayward souls.

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Mar 8, 2016

BMW Vision Next 100

Posted by in categories: augmented reality, robotics/AI

BMW Concept


BMW believes this is the future of innovation and mobility. Autonomous, shape-shifting and augmented-reality guides you.

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Mar 7, 2016

Parks Associates Analyst to Discuss Digital Content and Virtual Reality at Cablefax Multiscreen Summit

Posted by in categories: augmented reality, entertainment, virtual reality

Personally, I cannot wait to visit historical sites where they are leveraging AR to bring history to life. Visiting Versailles or the Winter Palace in Russia and seeing historical figures acting out as they did then would be pretty amazing.


DALLAS, TX — (Marketwired) — 03/07/16 — Parks Associates today announced Glenn Hower, Research Analyst, will address the evolving virtual reality market at the Cablefax Multiscreen Summit this week in New York City.

“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and Sony have all expanded the market with their own models, which could help move this market beyond gaming and into new use cases such as virtual field trips, training, and recreation of historical events.”

Continue reading “Parks Associates Analyst to Discuss Digital Content and Virtual Reality at Cablefax Multiscreen Summit” »

Mar 7, 2016

Virtual reality on the cusp of enterprise adoption

Posted by in categories: augmented reality, internet, virtual reality, wearables

Many opportunities in the VR/ AR space for enterprise Apps, Platforms, and services. Over the years we all have seen many opportunities missed where companies did not do the proper value map assessment and apply their finding to their own prod roadmaps. I personally have created my own value map of VR & AR opportunities across various industries and their biz caps.; and hope that others have done the same around this technology.


But augmented reality might be the best stepping stone, Hardware, Gadgets, Developer, Internet of Things, Wearables, Google, HTC, Fujitsu, Epson.

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