The business contact information for 122 million people circulating since February 2024 is now confirmed to have been stolen from a B2B demand generation platform.
The data comes from DemandScience (formerly Pure Incubation), a B2B demand generation company that aggregates data.
Data aggregation is the process of collecting, compiling, and organizing data from public sources to create a comprehensive dataset valuable for digital marketers and advertisers in creating rich “profiles” used to generate leads or marketing information.
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