Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. However, due to the pivot, plans for its three-row electric SUV have been put on the back burner.
Although low-cost Chinese passenger EVs, like BYD, are not sold in the US, they are having a big impact on domestic automakers.
Ford’s CEO Jim Farley reiterated his concerns over the low-cost overseas rivals during a Wolfe Research conference last month. Farley explained that if you cannot compete with Chinese automakers, “20% to 30% of your revenue is at risk.”
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