After recently reducing prices of its refreshed Han and Tang models, Build Your Dreams (BYD) just launched a new version of its top-selling EV Yuan Plus – known as the Atto 3 in overseas markets – to $16,644 in China, making it one of the lowest-priced EVs out there.
BYD has been targeting its home turf of China, the world’s largest vehicle market, for its latest price-slashing strategy to edge out both EV and ICE rivals with some of the lowest prices on EVs. The price war has already sparked major deals on some of its best-selling EVs, with the brand-new Yuan Plus crossover now available at 11.8% cheaper than the final sale price of its predecessor, reports Reuters.
Now the new Yuan Plus starts at 119,800 yuan ($16,644), BYD posted on Weibo. For comparison, the latest version of the Atto 3 starts in France at €46,690, or $50,650, which includes VAT. In Australia, the Atto 3 starts at $48,011 ($31,336), making that 85% more expensive than in China, Reuters reports.
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