Media jobs across the board — including those in advertising, technical writing, journalism, and any role that involves content creation — may be affected by ChatGPT and similar forms of AI, Madgavkar said. That’s because AI is able to read, write, and understand text-based data well, she added.
“Analyzing and interpreting vast amounts of language based data and information is a skill that you’d expect generative AI technologies to ramp up on,” Madgavkar said.
Economist Paul Krugman said in a New York Times op-ed that ChatGPT may be able to do tasks like reporting and writing “more efficiently than humans.”
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