With Bard, its newly launched “experimental conversational AI service,” Google is scrambling to ship AI products. But past scandals, botched launches and a talent drain have put it in a surprise position: playing catch-up in a field it helped create.
In 2016, a few months after becoming CEO of Google, Sundar Pichai made a sweeping proclamation: Google, whose name had become synonymous with search, would now be an “AI-first” company. Announced at Google’s massive I/O developer conference, it was his first major order of business after taking the company reins.
What AI-first meant, exactly, was murky, but the stakes were not.
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