Mark Zuckerberg is looking to reduce his platforms’ dependence on advertising by introducing virtual coins referred to as “Zuck bucks” which are seemingly named after the Meta founder, chairman, and CEO reported The Guardian on Thursday. The new in-app tokens would be controlled by the company and would function in a manner similar to the Robux currency found in the popular children’s game Roblox.
Digital tokens that diversify income sources
Meta’s new digital tokens and “creator coins” will serve to diversify income sources and refresh the platform’s user base, which is constantly competing with new firms in the field such as TikTok. Some of the ideas that the company has conceived of include “social tokens” or “reputation tokens” which would work on a reward basis and “creator coins” ideal for influencers on Instagram.
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