Imagine that your team is meeting to decide whether to continue an expensive marketing campaign. After a few minutes, it becomes clear that nobody has the metrics on-hand to make the decision. You chime in with a solution and ask Amazon’s virtual assistant Alexa to back you up with information: “Alexa, how many users did we convert to customers last month with Campaign A?” and Alexa responds with the answer. You just amplified your team’s intelligence with AI. But this is just the tip of the iceberg.
Intelligence amplification is the use of technology to augment human intelligence. And a paradigm shift is on the horizon, where new devices will offer less intrusive, more intuitive ways to amplify our intelligence.
Hearables, or wireless in-ear computational earpieces, are an example of intelligence amplification devices that have been adopted recently and rapidly. An example is Apple’s AirPods, which are smart earbuds that connect to Apple devices and integrate with Siri via voice commands. Apple has also filed a patent for earbuds equipped with biometric sensors that could record data such as a user’s temperature, heart rate, and movement. Similarly, Google’s Pixel Buds give users direct access to the Google Assistant and its powerful knowledge graph. Google Assistant seamlessly connects users to information stored in Google platforms, like email and calendar management. Google Assistant also provides users with highly-personalized recommendations, helps automate personal communication, and offloads monotonous tasks like setting timers, managing lists, and controlling IoT devices.
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