Amazon is partnering with local grocery stores in India to let them sell goods through the company’s ecommerce platform. Under the “Local Shops on Amazon” program, the firm aims to bring small brick and mortar stores online.
The company said the project was in a pilot phase for the last six months with more than 5,000 stores onboard. Now, with the increasing demand for delivered groceries during the coronavirus pandemic, it has decided to formally launch the program. As a part of the launch, the Amazon is pumping ₹10 crores ($1.3 million) into this initiative.
[Read: Google Duo majorly improves low-bandwidth video quality with new codec].
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