As pubs and bars in the UK get busier in the run up to Christmas, Barclaycard has uncorked a way to reduce the time people spend waiting to be served. Pay @ Pump is a beer pump that allows customers to pour their own pint and pay with a contactless card in as little as a minute.
According to Barclaycard, people spend an average of 12 minutes per order waiting to be served over the Christmas period. The Pay @ Pump system is designed to reduce customer queuing time and speed up service.
“I’m sure everyone has been stuck behind the person who orders the most complicated cocktail on the menu or a round of 10 drinks for their group of friends,” explains Barclaycard’s commercial director for digital consumer payments Tami Hargreaves. “When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution.”
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